Successfully Organized PR Seminar for VMCC
2011-07-21 09:10:42
On the afternoon of March 26, 2011, the Vietnam Marketing and Communication Club (VMCC), together with Tinh Van Group, Vinalink Media, and Buzz Digital, organized a seminar titled “Understanding PR and How to Develop an Effective PR Plan” at Avalon Cafe Lounge, 73 Cau Go, Hanoi.
Speaker Nguyen Dieu Cam presenting the seminar content
The guest speaker was Ms. Nguyen Dieu Cam – CEO of T&A Ogilvy Communication Consulting. Having worked in the PR-Marketing field since early 2003, Ms. Nguyen Dieu Cam has collaborated with most international and Vietnamese brands, accumulating extensive experience across diverse industries, from industrial, finance and banking, tourism and entertainment, to consumer goods.
On the organizing committee side, attendees included Mr. Nguyen Van Phuong, Head of VMCC – CEO of Buzz Digital; Mr. Phan Quang Minh – Deputy General Director in charge of Communications at Tinh Van Group; Mr. Ha Tuan Anh, Director of VinaLink Media Joint Stock Company; and other members of the Vietnam Marketing and Communication Club.
The seminar attracted great interest from members of large enterprises, professional PR specialists, Vietnam News Agency, VTC Television, Business Forum Newspaper, and digital content and marketing companies such as Vat Gia, Viet Bao, San OTC, Micronet, Nova, Brand.vn, Idibrand, etc. Notably, the seminar also drew many students interested in PR and Marketing – a field still relatively new in Vietnam.
Adopting a free-style format, the seminar “Understanding PR and How to Develop an Effective PR Plan” took place in a very intimate and friendly atmosphere. The organizers set aside a considerable amount of time for guests to network, exchange information, and discuss their interests in communications and PR-Marketing.
With two parts – “Do You Understand PR Correctly?” and “How to Develop an Effective PR Plan” – speaker Nguyen Dieu Cam provided essential information and fresh perspectives on PR-Marketing. Particularly in the second part, she shared some successful communication plans of famous global brands implemented by T&A Ogilvy. With years of experience in communications, Ms. Nguyen Dieu Cam received many contributions and questions from the seminar attendees.
The seminar “Understanding PR and How to Develop an Effective PR Plan” is part of a series of activities by the Vietnam Marketing and Communication Club aimed at helping members and Vietnamese enterprises learn, network professionally, share job opportunities, provide high-quality human resources, and exchange experiences, knowledge, and skills in marketing and communications for the most effective application.
The Vietnam Marketing and Communication Club (VMCC) is a community whose members are professionals in marketing and communications: marketing, branding, PR, event, advertising, digital marketing, creative, etc. VMCC's goal is to develop the marketing and communication community, promote networking, sharing, exchange, and discussion on hot topics, in-depth knowledge, and professional skills in the field of marketing and communications, contributing to the development of Vietnam's marketing and communications industry.
For details about the club, its activities, and speakers, please visit the website: http://www.vmcc.org.vn/